8 steps to build your church brand

8 steps to build your church brand

I once heard branding defined as ‘the intangible sum of your organisations attributes’. I think this is a fairly perfect summary: a brand is not simply a logo or a bunch of colours; it is everything that makes your church what it is today.

Branding is also a really great marketing strategy, and while I know that marketing can be a dirty word in Christian circles, knowing how to use real-life strategies can truly help you build up recognition for your church within your community.

In marketing, we talk about physical availability and mental availability.

6 simple ways to make visitors feel more comfortable at your church

6 simple ways to make visitors feel more comfortable at your church

What I’ve noticed is, no matter what size your church is, there are some really simple things you can do to make your church feel more welcoming to visitors. We don’t know what background or experience our visitors have had with churches in the past (or if they’ve had any experience at all) and so we want to be welcoming without being overwhelming.

Small churches are often very good at welcoming; it’s one of our greatest strengths. We can easily spot someone who’s not part of the usual crowd, and go and welcome them. But no matter how much your church might pride itself on its welcoming, there is always room for improvement, and these simple ideas will make a world of difference to your visitors.

The unstoppable formula for naming your church ministries

The unstoppable formula for naming your church ministries

Unfortunately, there is no baby name book for church ministries (at least that I know of?!). Many churches struggle with naming their different ministries, as each ministry has a distinct mission and focus, but is also a part of one church. I can't count how many times I've heard the question: should I brand all my church ministries as similar names, or give them each their own branding?

Well, I'm going to make it very simple.

My thoughts on naming ministries are that you should use this simple formula:

How to manage your church's reputation on Facebook

How to manage your church's reputation on Facebook

Managing your online reputation is crucial. Anyone and everyone out there has access to your website, Facebook page, and any other media that you have set up. Furthermore, anyone out there can say anything about you on your sites, and you just have to stand there and turn the other cheek.

People can honestly say the most bizarre things on the internet! One of my favourites was on a Facebook ad that I put out into the world: I had a bunch of people writing “Convert to Islam!” underneath, which was kind of the opposite of what I was intending (I laugh now but I was dying on the inside!).

But as Christians in an ever-evolving non-Christian world, we are bound to come across some online persecution.

Which is why today I thought I'd share some of my tips for maintaining your online reputation on Facebook.

What to include in your church welcome emails

What to include in your church welcome emails

There are many preferred methods of follow-up for church visitors: some churches go for a text message, or a courtesy phone call, or even an official pastoral visit! And while none of these methods are wrong (they might be super effective for you!), I personally think that following-up with church visitors via email is the bee's knees.

Here's why I prefer email:

It's personal, but not invasive

Let’s face it: visiting a church for the first time and then having the pastor show up at your door the next day is...a unique strategy.

It reminds me of a story my friend used to tell: when she was a little girl, a boy from her class who’d never spoken to her showed up at her house unexpectedly and gave her jewellery.