If your church doesn’t have a brand, logo, colour scheme, font, or anything that ties all of your church media together, it can be a big struggle figuring out exactly where to start.
Do you start with a logo? Or with a colour scheme? How do you compile the hundreds of ideas you have into one clear-cut brand? How do you gain ideas if your head is completely empty? (I’m sure your head is not actually empty, but you get my drift).
Let’s stop asking questions and start getting some answers.
Here’s where you should start. The number one place. If you have nada as far as your church branding goes, start at this post! Because today I’m going to show you how to put together a church mood board using one of my personal favourite websites, Pinterest. This mood board will help you collate all of the ideas rattling around, and cut the clutter so that you have a clean, modern brand for your church at the end.
Stick with me, friend, ‘cause I’m positive that this post will help you out.
Feel like listening instead of reading?
1 | Brainstorm
Grab a pen and paper, and write down the following:
- all of the things that you love about your church
- all of the things your church makes you feel when you’re there
- anything about your church that makes it completely unique from other churches.
This brainstorming will give you an awesome foundation for your mood board and the kinds of things you might search for to put together your own brand. It’ll also get you thinking! Do not skip this step, it is vital!
2 | Sign up for a Pinterest account
If you don’t have Pinterest, or have never heard of it, head on over to pinterest.com and sign up for a free account now.
Pinterest is basically a virtual pin-board where you can save and categorise your ideas from all over the internet, as well as follow other people who will help you find new ideas all the time!
3 | Follow Salt Society (+ other pinners!)
Shameless plug, but to get you started on Pinterest, its a great idea to follow other people who will be pinning things that interest you. If you’re interested in church communications, then you might want to click over and follow me to see pins based on that!
For design inspiration, and for your mood board, I recommend following Canva.
4 | Create a secret board
Create your first board by heading to your profile and clicking ‘Create board’.
Type in a name, description and category for your board. Hit the switch to make the board secret, and add ‘collaborators’ for your board if need be (maybe your pastor or a graphic designer will want to see your ideas too).
5 | Start pinning!
You can use the search bar at the top of the home page to search for ‘brand inspiration’ or ‘colour schemes’ etc. You can really choose whatever you’d like to search for, but my one tip to really get you started is to type in your search, and then click onto ‘Boards’ afterwards.
You can then click on the boards that look the most interesting to you, so that you’re receiving curated content, rather than sifting through a lot of ideas that you don’t like.
Tip: Pin things other than just ‘graphic design’ or ‘colour schemes’. You might find inspiration from home decor, or party planning, or photography. I find these left-of-field topics are usually where my more creative ideas come from. As you can see below, I’ve included baskets and table settings, plates and patterns, and even email templates! The sky is the limit for your creative inspiration!
6 | Cull and create a ‘For Future’ board
I am a hoarder. It is especially easy to hoard ideas and pretty pictures on Pinterest, but what you need to do now that you’ve filled your board with ideas (at least 20+ pins), is cull. What are the ideas that really stand out to you? Keep those. For everything else that doesn’t seem to fit, delete those pins (or if you’re a hoarder like me, move them to a ‘For Future’ board, in case you want to refer to them later).
7 | Assess and pin more
Assess your mood board, and the pins that you’re left with.
- Are there fonts that you like the look of represented?
- Are there colours that you like for your brand?
- Is there inspiration for patterns?
- Is there inspiration for other design elements such as print design ideas, or icons that you like?
Make sure you have at least 3 pins that answer the above 4 questions. If you don’t, simply do a little more pinning, and a little more culling till you’re happy.
7 | Get feedback, and sell it!
Perhaps meet up with your pastor or whoever is in charge to discuss the ideas you’ve got from your mood board. Or, if they have complete confidence in you, at least scan over the mood board with your family or a friend, and try and sell to them your concepts.
- What do you like about each pin?
- How does it relate to your church specifically?
- How do you plan on using the inspiration you’ve found to mould your own brand?
Make sure you can answer these questions. It’ll save you a lot of time knowing that you’re truly putting together a brand that reflects your church.
And that’s it! You’ve created a mood board that will kick-start your church branding process.