Running a church Facebook page can be an all-consuming minefield of terror, frustration and disappointment. There are posts to be made, comments to reply to, cover photos to update, and a million different things happening in your church that somehow have to be reflected on Facebook in a not-spammy way. You can spend hours on a post and then no one sees it. Running a church Facebook page can be a LOT of work. Trust me, I have definitely been there.
Fortunately, there is a little thing called scheduling that can have a huuuge impact on the success of your Facebook page, while freeing your mind at the same time. What could be better?
Today I’m going to be walking you through a really simple way of scheduling Facebook posts for your church (using Facebook itself!). We’ll also look at writing out a schedule using Google Sheets.
So, let’s get started, and you can be on your way to social media freedom!
What you need:
- A church Facebook Page (not a ‘group’)
- A Gmail account
That. Is. It. Both of these tools are free and SO worthwhile that if you don’t already have them, you should definitely head on over and sign up now.
STEP 1 | Figure out how often you’re going to post
It has been proven time and time again that posting more often on Facebook will increase how many people you reach, and how much they engage with you. So, posting once a day is a healthy figure, and will constantly remind your Facebook followers of your church.
However, if you’re just starting out, posting to Facebook once a day can be quite taxing. So, I recommend posting at least 3 times per week. If you’re posting less than once a day, you might like to choose which days you will post on each week, so that you know exactly when you need to have posts scheduled.
STEP 2 | Decide on a theme for each day
I cannot even explain how much relief this tip gave me! If you decide on a theme or category for each day, you don’t have to think about the entire realm of possibilities every time you sit down to write a post. Sometimes limiting yourself can actually help you have freedom!
So you could have Monday Funday (where you post a humorous pic), Event Promotion Tuesday, or the classic Throwback Thursday (where you post something that has happened previously in the church).
My favourite ideas for post themes are:
- Share a blog post
- Funny picture
- Inspirational quote/Bible verse
- Event reminders/promotions
- Worship videos
- Story or testimony of someone in your church
- Mini sermon recap or pull-quote
Pick any of these ideas or think of your own, and then assign them to a day so that you can post something similar each week.
STEP 3 | Pencil ‘Facebook Scheduling’ into your week
Allow yourself time during your week to actually sit down, make/find images, write the post and schedule it. I like to allow an hour in my week which I dedicate to my church’s social media, however you may be quicker than me if you’re scheduling less posts, or you may feel a little slower if you’re just starting out and getting used to writing and putting together social media posts (or like me who has a little bit of a Perfectionist streak!).
STEP 4 | Make a Weekly Schedule
Time to get onto Google Sheets. If you don't already have a Google account, you can sign up for one here. Follow my video tutorial below to lead you to social media freedom!
Now that you've watched the video, you're ready for:
STEP 5 | Head on over to Facebook and schedule those posts!