Alrighty, let’s get down to business.
STEP 1 | Hunting and gathering
First you need to do a little bit of hunting and gathering. Make a folder on your computer called ‘Church Branding’. Inside that folder, you want to put all of you church logos, fonts, colours, frequently used photos, and anything else that you think would be helpful. Once you have everything in one place, it is a lot easier to digest all of the information into a brand kit.
STEP 2 | Write a short description
Open up a Publisher/Pages Document and give it a title at the top of the page. Write a short description of your brand kit, why you’ve put it together and how it is useful to the reader. You can even copy and paste what I’ve written below and change some of the words to suit yourself.
Welcome to the ________ Church Brand Kit. In here you will find information on the correct logos, fonts, colours, tag lines and inspirations we use here at ________ Church. We’ve put this brand kit together to ensure that every piece of design work we do at the church looks cohesive and inspiring. Please use it for any work you do for the church. We truly appreciate your work for the church and pray that this brand kit will be a useful tool to help you further your ministry at ________ .
STEP 3 | Logo
Pop an image of your main logo into the document. This should be the logo that you use on everything, the one that mage it onto your church sign, or your business cards. Label this as your ‘Main Logo’.
Next, add in your ‘Alternative Logos’. These are the logos that look similar to your main logo but have a slight difference. It might be that it also includes your church tag line, or is a different colour, or they might include a square version for social media. Alternative logos are incredibly useful when designing web or print media as they give you more freedom with the shape of the logo, and the colour of the backgrounds that you are placing the logo on.