church brand

8 steps to build your church brand

8 steps to build your church brand

I once heard branding defined as ‘the intangible sum of your organisations attributes’. I think this is a fairly perfect summary: a brand is not simply a logo or a bunch of colours; it is everything that makes your church what it is today.

Branding is also a really great marketing strategy, and while I know that marketing can be a dirty word in Christian circles, knowing how to use real-life strategies can truly help you build up recognition for your church within your community.

In marketing, we talk about physical availability and mental availability.

The unstoppable formula for naming your church ministries

The unstoppable formula for naming your church ministries

Unfortunately, there is no baby name book for church ministries (at least that I know of?!). Many churches struggle with naming their different ministries, as each ministry has a distinct mission and focus, but is also a part of one church. I can't count how many times I've heard the question: should I brand all my church ministries as similar names, or give them each their own branding?

Well, I'm going to make it very simple.

My thoughts on naming ministries are that you should use this simple formula:

8 Church branding tools for beginner graphic designers

8 Church branding tools for beginner graphic designers

Ever feel like it would be nice to design something that looks beautiful, but you just don’t have the tools or the know-how to make it happen?

I felt the exact same way in year 9 art class. I wanted to create a beautiful painting of a glorious sunset, and instead, I found some watercolour pencils and scribbled out a quick sketch of one, then painted some water over the top to make it look like a painting. Essentially it was a painting, and it did look like a sunset, but even my teacher said, ‘I think you can do better than this’. Now, I am no artist by any means, but I knew that if I’d bothered to choose the right tool (oil paints) for the job, I wouldn’t have failed my own vision so dismally. 

Attempting great feats of graphic design can land us all in the same hot water. Especially when we take into account our beginner skill set and a limited budget. If you want to use professional tools and are willing to learn to use them, check out the Adobe Suite.

However, if you want free tools that will help you achieve some graphic design projects quickly and beautifully, I’ve listed the cream-of-the-crop below. Check them out and let me know what you think!