church ministries

8 steps to build your church brand

8 steps to build your church brand

I once heard branding defined as ‘the intangible sum of your organisations attributes’. I think this is a fairly perfect summary: a brand is not simply a logo or a bunch of colours; it is everything that makes your church what it is today.

Branding is also a really great marketing strategy, and while I know that marketing can be a dirty word in Christian circles, knowing how to use real-life strategies can truly help you build up recognition for your church within your community.

In marketing, we talk about physical availability and mental availability.

The unstoppable formula for naming your church ministries

The unstoppable formula for naming your church ministries

Unfortunately, there is no baby name book for church ministries (at least that I know of?!). Many churches struggle with naming their different ministries, as each ministry has a distinct mission and focus, but is also a part of one church. I can't count how many times I've heard the question: should I brand all my church ministries as similar names, or give them each their own branding?

Well, I'm going to make it very simple.

My thoughts on naming ministries are that you should use this simple formula: