content curation

Finding shareworthy content for social media (a simple system!)

Finding shareworthy content for social media (a simple system!)

Have you ever hung out with a friend after they've been overseas, and they show you photos of their trip? 

Have they ever shown you way too many photos? 

Yep. I think we’ve all been there. 

It’s a difficult situation because:

  1. You genuinely love your friend and want to hear about their trip
  2. You just don’t want to hear about it that much

It’s the same with social media. 

People like you, and they want to hear a little bit, but they don’t want you to bombard them with stories that aren’t relevant or interesting to them. And unlike the friend who politely sits through your trip photos, your social media followers aren’t going to stick around while you tell them how you lost your passport in Trinidad. They’re going to leave. So the best thing to do is to only post your absolute best on social media. We’re talking the choc-chip bits from the cookie, not the flour. 

The difficult thing about posting only great content, is that it is so incredibly difficult to find share-worthy content to post.