5 Reasons why your church should be on Facebook

When I first took over the communications at my church, I was excited but instantly overwhelmed. I knew that we needed to get up and running on social media (we didn’t have any social media presence until I swooped in earlier this year!), but I was plagued with indecision. As much as I wanted our church to be on social media, I also knew that I was the one and only volunteer who would be in charge of it all, and I wanted to be effective without giving my entire life over to the internet. 

Eventually, I knew I just had to bite the bullet and start something. I figured Facebook would be the ideal platform for us to start on, and in this post, I’m going to explain exactly why. In fact, to this day, Facebook is the only platform my church uses, because it has been so incredibly effective for us, and can be used quickly and effectively without tiring out our volunteers (namely, me!).  

Why your church needs Facebook + a free checklist to get you started


#1 Facebook is the largest social media platform

I remember when Facebook came out, and I thought it was for ‘old people’ (which was actually anyone my sister’s age —so, uni students!), and I think I was about thirteen at the time. By the time I was fifteen and realised it was the latest and greatest thing, 71% of all adults were on Facebook. Now, ten years later, over 1.65 billion people have Facebook. That is HUGE. You probably found me because you were nosing around on Facebook or social media.  

As small churches, our aim in choosing a primary social media platform should be to engage with our current church members and their friends. So, by choosing Facebook, we are choosing the platform that most of your members are probably already on, because it is the platform that spans the most age groups and has the most users. 

#2 You can do so much more than just ‘post’

On other platforms such as Instagram, Twitter or Snapchat, all you can really do is ‘post’ about one thing or another. Twitter allows you to share links and photos, and Instagram and Snapchat allow you to share photos and videos, but Facebook does ALL of these things, and more. 

On Facebook you can share articles, videos, photos, quotes, sound bites and practically any tidbit you can imagine to a page specifically for your church. You can have particular groups that you can post to, both privately and publicly. You can share live video. You can create ‘events’ that attendees will be notified about. The possibilities for engagement with your church and the people outside it are literally endless. 

#3 You can have a special ‘business page’ for your church

I eluded to this in point two, but this is an infinitely handy point in my opinion. See, you can set up your Facebook page as a business, and add all sorts of features such as maps, links to your website and a whole information page. Facebook can act as a hub for fast information about your church, and is a whole lot easier to update than your website. For instance, if you were having an outdoor service and your plans changed because of rain, you can easily use your phone to update the church page and let people know of wet weather plans.   

#4 You can create ‘groups’ for different church needs

Groups are private forums on Facebook that are infinitely handy when it comes to keeping your church updated. For instance, you could create a group for your Women’s Ministry, where you then post to the women, for the women, and invite just them to events! We have done this at my church, along with other groups for the Youth Group, and then another group for Parents of the Youth Group, so that we can quickly contact them. 

#5 You can schedule your interactions and work while you sleep

I’ve talked about scheduling Facebook a lot in this post here, but I will repeat myself a little and say this: if you spend half an hour once a week scheduling Facebook posts, it will feel magical when you realise people on Facebook have been engaging with your church literally while you sleep. Scheduling social media is a time-saving wonder, and will make running your church Facebook account an absolute breeze. 

I hope this post has been helpful for you! If you want more tips for a successful church Facebook page, you can grab my free Facebook checklist from my resource library here

How to set up a simple Facebook schedule

Running a church Facebook page can be an all-consuming minefield of terror, frustration and disappointment. There are posts to be made, comments to reply to, cover photos to update, and a million different things happening in your church that somehow have to be reflected on Facebook in a not-spammy way. You can spend hours on a post and then no one sees it. Running a church Facebook page can be a LOT of work. Trust me, I have definitely been there. 

Fortunately, there is a little thing called scheduling that can have a huuuge impact on the success of your Facebook page, while freeing your mind at the same time. What could be better?  

Today I’m going to be walking you through a really simple way of scheduling Facebook posts for your church (using Facebook itself!). We’ll also look at writing out a schedule using Google Sheets. 

How to set up a simple Facebook schedule that will save you hours of hard work and stress!

So, let’s get started, and you can be on your way to social media freedom!

What you need:

  • A church Facebook Page (not a ‘group’)
  • A Gmail account

That. Is. It. Both of these tools are free and SO worthwhile that if you don’t already have them, you should definitely head on over and sign up now. 

STEP 1 | Figure out how often you’re going to post

It has been proven time and time again that posting more often on Facebook will increase how many people you reach, and how much they engage with you. So, posting once a day is a healthy figure, and will constantly remind your Facebook followers of your church. 

However, if you’re just starting out, posting to Facebook once a day can be quite taxing. So, I recommend posting at least 3 times per week. If you’re posting less than once a day, you might like to choose which days you will post on each week, so that you know exactly when you need to have posts scheduled. 

STEP 2 | Decide on a theme for each day

I cannot even explain how much relief this tip gave me! If you decide on a theme or category for each day, you don’t have to think about the entire realm of possibilities every time you sit down to write a post. Sometimes limiting yourself can actually help you have freedom!

So you could have Monday Funday (where you post a humorous pic), Event Promotion Tuesday, or the classic Throwback Thursday (where you post something that has happened previously in the church).

My favourite ideas for post themes are:

  • Share a blog post
  • Funny picture
  • Inspirational quote/Bible verse
  • Event reminders/promotions
  • Worship videos
  • Story or testimony of someone in your church
  • Mini sermon recap or pull-quote

Pick any of these ideas or think of your own, and then assign them to a day so that you can post something similar each week. 

STEP 3 | Pencil ‘Facebook Scheduling’ into your week

Allow yourself time during your week to actually sit down, make/find images, write the post and schedule it. I like to allow an hour in my week which I dedicate to my church’s social media, however you may be quicker than me if you’re scheduling less posts, or you may feel a little slower if you’re just starting out and getting used to writing and putting together social media posts (or like me who has a little bit of a Perfectionist streak!). 

STEP 4 | Make a Weekly Schedule

Time to get onto Google Sheets. If you don't already have a Google account, you can sign up for one here. Follow my video tutorial below to lead you to social media freedom!

Now that you've watched the video, you're ready for:

STEP 5 | Head on over to Facebook and schedule those posts!